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CreativCatalyst
Enhancing productivity, sparking creativity, and fostering connections among creatives, the Creative Project Catalyst app seeks to inspire and support users in various creative fields. This research aims to gauge the demand for this app by understanding the creative habits and motivations of potential users
Prototype
Client:
Self Project
Role:
UX Designer
Date:
Fall 2023
Duration:
4 months
Boosts Productivity
Motivates your Creative Drive
Connects you with your Creative Tribe
Boosts Productivity
Motivates your Creative Drive
Connects you with your Creative Tribe
Identify Needs
How can the Creative Project Catalyst app meet the diverse needs of users in creative fields?
How can the Creative Project Catalyst app meet the diverse needs of users in creative fields?
Problem
Understand Habits
What can we learn about user demand by understanding the creative habits and motivations of potential users?
What can we learn about user demand by understanding the creative habits and motivations of potential users?
1.
1.
2.
2.
74% of data and analytics decision makers said that collaborative work management tools have become very important
to the success of innovation and team agility.
74% of data and analytics decision makers said that collaborative work management tools have become very important to the success of innovation and team agility.
After conducting both the research methods, here are my finding:
Users prefer automated time management support.
Collaboration desired with like-minded creatives.
Strong interest in documenting creative process, mood, and project journey through visuals.
After conducting both the research methods, here are my finding:
Users prefer automated time management support.
Collaboration desired with like-minded creatives.
Strong interest in documenting creative process, mood, and project journey through visuals.
Findings
Findings
87% would be open to receiving guidance
and prompts to overcome creative blocks.
40% engage daily & 40% engage several
times a week in creative activities.
74% work on creative projects
both individually and collaboratively.
53% have not heard of or used apps that provide
creative prompts or support for creative activities.
53% have not heard of or used apps that provide
creative prompts or support for creative activities.
53%will likely use an app like Creative Project Catalyst,
which offers creative prompts, collaboration features,
and a platform to showcase and sell your artistic work.
Pain
Struggles with finding inspiration and overcoming creative blocks.
Difficulty managing and prioritizing a multitude of creative ideas.
Values collaboration, gaining diverse
perspectives and enriching creative endeavors.
Finds inspiration in everyday work.
Gain
Task Flows
Connects & messages a like minded creative people - Task Flow for an existing user
Document your creative process - Task Flow for an existing user
Generate & Save a New Project in Timeline Estimator -Task Flow for an existing user
